News & Insights

Cannabis branding: how to stand out in overpacked dispensaries?

The worldwide cannabis industry is exploding, especially in the United States. More and more...

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Outdoor branding materials: how to increase brand visibility in the open air

Outdoor branding forms an indispensable component of any solid marketing strategy. To begin... Read more

Off trade marketing trends that boost consumer impact

The growing battle for consumers’ attention sees more and more brands prioritize permanent...

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Why establishing a prototype should be an inclusive phase in every trade marketing process

In addition to a thorough internal assessment and product brief, there is another key element...

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The exceptional value of strategic partnerships for trade marketeers

As much fun as it may be, dedicating sufficient time and effort to managing healthy stakeholder...

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The product brief: key to a successful trade marketing plan

As a trade marketeer, multitasking is your middle name. You deal on a regular basis with many...

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The trade marketeer’s secret to creating innovative branding ideas

The impactful presentation of on-premise and off-premise marketing items is perhaps the best and...

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The benefits of quality test reports for trade marketeers

As explained in our previous blog, high-quality products lay the groundwork for your main...

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Why a high quality product = a high quality brand experience

Attracting and engaging consumers through captivating brand experiences: it is the holy grail...

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Five ways to stay in control of your allocated trade marketing budget throughout the year

Every year, you and your team sit down to allocate the available budget to brands, categories,...

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