The exceptional value of strategic partnerships for trade marketeers
As much fun as it may be, dedicating sufficient time and effort to managing healthy stakeholder relationships isn’t easy. As a trade marketeer, it takes a...
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The product brief: key to a successful trade marketing plan
As a trade marketeer, multitasking is your middle name. You deal on a regular basis with many different stakeholders. You’re also responsible for the budgeting...
Five ways to stay in control of your allocated trade marketing budget throughout the year
Every year, you and your team sit down to allocate the available budget to brands, categories, and—at times—even industries. Once that’s done, it’s up to you...
Grow your brand through high-quality trade marketing products. Dekkers is your global trade marketing partner.
