Heineken® Silver

The blue LEDNeon© and white bottle illumination creates a vibrant impact and depth. Additionally, the embossed 3D effect and the irregular placing of brand elements added to the playful character.

For the full bar experience, the illuminated wall sign brings an additional behind-the-bar visibility item in line with the label artwork and acts as an extension to the bottle glorifier.

The Challenge

Create more visibility for the new Heineken® Silver beer at key distribution spots. We needed to create a premium set of marketing products that cater to the goals of:

(1) increasing brand visibility at the bar, 
(2) introducing the new Heineken® Silver beer, and
(3) creating high-quality promotional items that complement each other. when used together.

The Solution

We based the design of a bottle glorifier and matching illuminated wall sign on the Heineken® Silver label artwork. Each element of the label was carefully adapted to the design, including the form.By adapting the label design and enhancing the fresh and playful character through illumination, embossed artwork and style; the final products were successfully launched together with the large scale cross-channel marketing campaign complimenting the overall look&feel.

The Result

As a result, the promotional products became a valued addition to the trade marketing strategy, with more items to come. Meanwhile, constant innovation and improvements are taking place. In the following case study, we will look more into the feedback and developments of these branded items.