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Signum - Somersby Apple
Signum

Signum
bring your brand to life

Signum© brings your brand to life with motion-activated interaction technology. 

Capture attention instantly, deliver engaging experiences, and tailor every detail to your brand identity. While driving sales through a smart, cost-effective solution.

Why Signum?

Customize to your brand and needs

Integrate your brand identity and add a new dimension to your on-trade promotion using the power of movement and light.

Unexpected movement = Attention

The Signum© innovation offers triggered movement instead of constant movement, ensuring a subtle draw of attention. It results in a pleasant brand experience with no intrusions.

Stand out in crowded bars

Moving objects are proven to capture people’s attention. Benefit from using motion and interactive elements in trade marketing items on- and off-premise.

Unlimited possibilities

Attach Signum to your fridge, neon sign, or bar. Grab a beer from the fridge and watch your neon come to life. With endless possibilities, Signum transforms everyday products into engaging, animated experiences.

Frequently asked questions

What is Signum?
Signum is an interactive technology that uses subtle, motion-triggered animations to bring products, signage, or brand elements to life. It can be integrated into fridges, neon signs, bars, shelves, or other physical touchpoints. Transforming static displays into dynamic brand experiences.

What does it do?
When a customer interacts with a product, like opening a fridge, pouring a drink, or approaching a display, Signum detects the movement and instantly triggers a tailored animation. This could be light effects, animated graphics, or brand-specific visuals, designed to surprise, engage, and leave a lasting impression.

Why does movement trigger attention?
Our brains are wired to notice motion, it’s a basic instinct. In busy retail or on-trade environments, where customers are bombarded with visuals, movement stands out instantly. By combining this natural attention trigger with brand-focused animations, Signum not only grabs eyes but also reinforces brand recall, encouraging interaction and increasing the likelihood of purchase.

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Movement = attention

From interactive displays to motion-triggered animations, we create Signum solutions that capture attention and reflect your brand. Let’s design an experience that’s dynamic, memorable, and uniquely yours!