Invicta Watches | Retail Displays - Case

The Challenge

To create a selection of retail displays that respect strict size limitations but can recreate the unique experience of each watches’ brand identity —in this way, creating a significant impact through visual communication in busy and crowded spots.

The Solution

After translating each design to the customized interface, we used highly durable materials giving each item a top-quality perception fitting to the brand identity. By adding interchangeable display options and personalization add-ons, specific marketing objectives could be integrated. Furthermore, (LED) illumination was used prominently in each display to highlight the bold character of the brand.

The Result

Maximum visual impact in a confined space satisfied the need to stand out from the competition with an original concept and gave changing marketing needs a space to play with visual identity through interchangeable displays. In addition, the displays were made to fit the requirements of every unique location request, thereby creating a reasonably easily adaptable compact brand experience.