It is still key to be visible to your target audience but as the majority of the on trade is closed there’s absolutely no way to increase visibility for your brand at these locations right? Are you considering to dedicate your entire marketing budget to the e-commerce? What if we tell you that this doesn’t have to be the case at all? Needless to say, we all hope this summer our lives will be back to normal. But if it is anything like last summer we should definitively not overlook outdoor communication.
Standard outdoor signage has been accepted as an incredibly powerful tool to inform your target audience what is happening inside. You want something that stands out from the crowd and that makes people stop and stare.
That is why we are extremely excited to introduce Beaming Outdoor: an outstanding way of promoting your brand and increasing visibility - even when the on trade is closed. It's also a unique way to showcase your brand outdoors once on premise locations re-open.
As not everyone looks up when walking the streets, adding the beaming option to outdoor signage could attract the attention of a huge audience. By projecting an image of your product or service on the floor of a public area you instantly spread awareness about your brand!