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Next-generation product solutions to keep your competitive edge.

Lead with innovation-driven trade marketing products.


New types of competition and ever-increasing consumer expectations are decisive influences for brand success. Today's novelty will fade quickly by tomorrow. In such competitive, fast-paced and demanding markets, you can reach the next level in your trade marketing initiatives by making sure innovation is a key component of your promotional product lifecycle.

Practical Guide for Trade Marketing Product Development

Trade marketing product development process - stages top brands never

This guide will help you to create innovative, high quality and sustainable branding items, and thereby realize the highest possible ROI, all while maintaining optimum quality and sustainability standards

11 Page guide - 10 minutes well spent

“We strongly believe that we can use different and more sustainable materials without compromising the quality of the piece.”

Jairo Camacho

Marketing Activation Manager - Heineken

Read the case study

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