As you can guess, we don’t sit still at Dekkers. Our clients come from the most competitive markets, so helping them stay one step ahead of the game sits in our DNA. In addition, being a global trade marketing agency gives us access to worldwide insights, feedback, and challenges that we make sure to pick up and translate to real opportunities.
A brand or product need can come from clients, but it can also be nested in market trends, new technologies or specific industries. Our in-house team of designers and R&D managers are constantly monitoring these opportunities for a possible new category shift, a product redefinition, an improvement of resource usage or a transformation of materials. In this way, we can proactively help existing clients step forward and invite potential clients to the game.