Case Cresco Labs
The main challenge is for products and brands is to stand out in overpacked dispensaries while adhering to strict promotional regulations. Competition is high, and current market restrictions limit possibilities. At the same time, many consumers are unfamiliar with the brands or product usage.
Create a series of premium brand signage and promotional products that are (1) on-brand, (2) educational and (3) increase high-quality perception and trust. Every item should be weighed against restrictions and size limitations.
Product displays are professional and experiential leading consumers to touch, smell and feel the products while leaving well-informed of their choices. The unique brand characteristics were adapted to each LED sign, LEDNeon signage and counter display.
Cresco Labs now showcases its products with premium promotional products for three brands: Cresco Labs itself, Good News and High Supply.