Beer marketing case study: find out how a popular Belgian beer brand like Duvel uses personalization for visibility and brand ambassadorship at key locations.
Jeremy Vanwetter, Global POS Manager at Duvel Moortgat, provides valuable insights into how they used personalized signage under 'Duvel Loves...' to build brand ambassadorship with café and bar owners while increasing visibility.
In this trade marketing case study for the popular beer brand, Duvel, you'll read about:
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This case study was made in collaboration with Duvel Moortgat.
“We're always looking for new ways to innovate and attract attention from a POS perspective. The personalized signs approach was able to combine two goals: increased visibility and brand loyalty.”
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