Case: Invicta Watches | Retail Displays

Invicta watches are known for their original design, first-class engineering and ability to satisfy diverse tastes while pleasing the collector's passion. For a selection of items from their portfolio, our mission was to create premium retail displays that stand out from the competition but with strict size limitations of high-profile, busy locations. 

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“We recreated the brand experience for each unique display design using the maximum possible space. All displays are lockable making them safe for public spaces.”

Camilo Giraldo Otalora

Designer - Dekkers

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The Invicta Watches Retail Display Tower

Watch the video of the creation of an on-brand retail display concept for crowded airport locations with restricted floor space. The unique form of the display was inspired by the rotating characteristic of watches.

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“Each in-store display is made from durable, high-quality materials. They are equipped with an interchangeable visual display to match changing marketing needs. ”

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“The design was fit to each identity but left space for personalization. Invicta's custom set was made for their valued distribution customer, Lucardi, by adding a special note and co-branding on the surface.”

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Case Invicta Watches | Premium Retail Displays

The Challenge

To create a selection of retail displays that respect strict size limitations but can recreate the unique experience of each watches’ brand identity —in this way, creating a significant impact through visual communication in busy and crowded spots.

The Solution

After translating each design to the customized interface, we used highly durable materials giving each item a top-quality perception fitting to the brand identity. By adding interchangeable display options and personalization add-ons, specific marketing objectives could be integrated. Furthermore, (LED) illumination was used prominently in each display to highlight the bold character of the brand.

The Result

Maximum visual impact in a confined space satisfied the need to stand out from the competition with an original concept and gave changing marketing needs a space to play with visual identity through interchangeable displays. In addition, the displays were made to fit the requirements of every unique location request, thereby creating a reasonably easily adaptable compact brand experience.

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