The cannabis industry in the United States has undoubted potential. However, as with any profitable market, the number of competitors is also increasing just as fast, if not faster, than the number of cannabis dispensaries. The challenge to differentiate your brand and grow consumer trust while staying within regional regulations is not for the faint-hearted.
The current stage of the market requires brands to take an active role in educating consumers. Not only for safety and well-being but also to guide consumers to the right product for their needs. Luckily, curiosity is a great purchase driver, so ensuring your products are presented clearly and enticingly is vital for product sales.
For this, displays that trigger the primary senses of shoppers through smell, sight, and touch are proven in-store tactics. Adding an educational element to the package brings brand presentation to top-level and makes the shopper experience easier and more enjoyable.
For a brand to be and stay memorable, businesses need to connect the brand to a lifestyle people can relate to. Redbull, Starbucks, Heineken are just some of the big names that within their competitive markets used this same strategy. The key to their marketing success? Primarily a powerful strategy advocating a lifestyle people can identify with—an area in which brands in the cannabis industry can learn a lot from.
Today, brands from every industry have a growing responsibility to make sure their business reflect sustainable practices. From real impact to reputation management, the consequences of leaving out sustainable actions can be destructive for your business and for the planet.
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