Heineken® Silver is the newest beer innovation from The HEINEKEN Company. For the launch, our mission was to create an illuminated bottle glorifier and wall signage for one of their key distribution channels: bars and hospitality outlets. It needed to incorporate a new design while staying close to the original strong brand foundations. The new promotional items also had to adhere to their fans' high expectations and satisfy quality standards.
“For the launch of Heineken® Silver, we were looking for merchandising materials that brought the fresh, playful and dynamic brand elements to life while staying close to the fundaments of the original Heineken® brand. With close collaboration between our brand-design team and Dekkers, we created the perfect balance between new and original.”
“Working with minimal existing artwork for a new product, we based the design on the bottle label artwork. Each element of the label was carefully adapted to the design of the glorifier, including the product form.”
Designer - Dekkers
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“The blue LEDNeon© and white bottle illumination creates a vibrant impact and depth. Additionally, the embossed 3D effect and the irregular placing of brand elements added to the playful character.”
Design - Dekkers
“For the full bar experience, the illuminated wall sign brings an additional behind-the-bar visibility item in line with the label artwork and acts as an extension to the bottle glorifier. ”
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