Are you following a high-quality brand strategy? Then your trade marketing products should be no different. Translating quality brand strategy to all touchpoints is crucial for a consistent product experience. Choosing quality promotional products gives a competitive edge and ensures only safe, tested and certified products represent your brand.
Delivering on your brand promise of high-quality products and reliability means building quality standards into all customer touchpoints. Whether you are following a high value- or product quality leadership strategy, your desired quality level will determine the final product design and final perceived quality level.
By working closely together with a certified supplier such as Dekkers, you can make sure all your branded products are at the desired quality level and are safe, durable and sustainable. Designing for quality also means eliminating any defects and reducing errors preemptively to create a smooth process with top quality outcomes.
Getting new promotional products consistent with your brand and at the desired quality level is one side of the coin. The other side is making sure the ideas are feasible, stay within budget, and include specific market requirements. Working with suppliers who understand these pressures is crucial in creating realistic and on-brand end products.
The 4-step process at Dekkers integrates and reviews brand needs with client specifications at each step. At the second step, that of feasibility, the engineers and designers examine the design for its viability and choice of materials. In this way, our teams can jointly make sure any errors are spotted during the production process. All clients receive a prototype of their final product to evaluate that their brand needs, quality and specifications are at the desired level. In this way, your end product is market-ready when delivered to the final location and you get exactly what you wanted.
Quality reporting may sound like a tedious task, but if you are serious about delivering on your brand’s quality promise, your suppliers need to provide independent reporting services. Just saying something is “high-quality” without an independent examination is a high risk for your brand and customer’s safety.
After a client approves a product prototype, the quality certification process starts. First, an independent party authorizes the product, then the on-site quality inspector of Dekkers carefully monitors each item. As a result, clients are ensured of safe, error-free end products using a formal, recognized methodology and a zero-tolerance attitude to errors.
“We strongly believe that we can use different and more sustainable materials without compromising the quality of the piece.”
Marketing Activation Manager - Heineken
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Grow your brand through high-quality trade marketing products. Dekkers is your global trade marketing partner.
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