The worldwide cannabis industry is exploding, especially in the United States. More and more states are legalizing the recreational use of marijuana and dispensaries are springing up like mushrooms. Despite this huge growth, brands are struggling to grab consumer attention and differentiate themselves from the competition. One of the main reasons for this is the current set-up of dispensaries with their overwhelming amount of products. This forces brands to think of more innovative ways to gain visibility and stand out in this highly competitive environment.
This blog provides useful tips to create innovative and eye-catching premium marketing materials that stand out, attract consumers, and boost your sales.
Be creative and get noticed in a restricted environment
Despite most of them having a premium Apple-store-like appearance, dispensaries in the US are simply packed with products. Hundreds of cannabis products—ranging from chocolate to body lotion—are displayed throughout these points of sale. A feast for visitors, but brands are facing the following challenges:
Most products are very small and therefore easily overlooked.
Products are locked away behind glass, as required by law.
Varying regulations between states complicate the roll-out of an overall marketing plan.
Brands that are able to look beyond these restrictions are the ones most likely to take the lead in this billion-dollar industry.
Improve your in-store visibility with innovative marketing products
To overcome these in-store branding challenges, investing in premium and innovative marketing materials is a must if you want to truly stand out and boost product sales. Consider premium name tags, attractive illuminated signs, and eye-catching displays to attract consumers. Add interactive elements to your branding items to actively involve consumers in their own brand experience and increase consumer engagement.
Instead of focusing on the legislative limitations, be creative and think about what is possible within the boundaries of the law. Even within the industry’s restrictions, the sky is still the limit. If customers aren’t allowed to physically explore a product, for example, give potential buyers the opportunity to closely check out your product while being supervised by the budtender.
Interested in more practical tips and examples of successful cannabis marketing materials? Download our whitepaper and learn how to develop an outstanding branding strategy that elevates your (cannabis) sales.
Pro tip: Discuss your ideas with an experienced supplier who can act as a sounding board and provide expert advice on the effectiveness of your branding items. It’s worth millions!
Reduce your Total Cost of Ownership
Teaming up with an experienced supplier who can provide expert advice on the feasibility, quality, sustainability and effectiveness of your branding ideas will not only help you achieve your branding plan goals, but also seriously reduce your Total Cost of Ownership. How? Find out in our latest whitepaper:
Are you looking for ways to fully realize your marketing potential and outperform the competition? Talk to one of our experts and let us turn your vision into attention-grabbing marketing materials with the highest possible ROI!
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